Prolife foods, such as Prolife Sterilised, are based on nutrigenomics research and the selection of raw materials intended for human consumption.
Every time we eat, food transforms; it releases its nutrients into the body, comes into contact with cells, enters the bloodstream, and ultimately interacts intimately with genes.
This is the miracle of nutrition, which renews and repeats itself in a primordial, universal, yet strictly personal ritual, because it occurs in a completely unique way in every living being.
This simple insight is the foundation of Nutrigenomics, a new science—though rooted in the primordial nature of every organism—that aims to create a “nutritional blueprint” tailored to each individual. For Nutrigenomics, whose philosophy Prolife now embraces, there is no such thing as the “best food” as much as there is the best food for the specific needs of each individual organism.
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All the benefits of fresh meat
If a complex food is not digested, it cannot be absorbed; it ends up in the feces and does not benefit any organ system.
The ingredients in Prolife cat and dog foods are meats and fish originally intended for human consumption but used in pet food for commercial reasons. These are cuts that, for various reasons—including market trends and human dietary habits—remain outside the human food chain despite possessing excellent quality characteristics. Once these raw materials enter the pet food production facility, in accordance with current regulations, their intended use changes.
We have selected the finest raw materials—meat and fish—to bring the very best to our pets’ bowls, combining quality and nature
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Human-Grade Raw Materials and Eco-Sustainability
Now more than at any other time in history, a sustainability revolution is necessary, as increased productivity is accompanied by a drastic reduction in demand due to global population decline (OECD-FAO Annual Report, 2017). Continuous improvements in productivity within the sector, thanks to technologies used in agriculture and livestock farming, as well as extensive farming practices, are some of the factors that have led to these imbalances. Resources are poorly distributed, while soil, forests, water, air quality, and biodiversity continue to degrade.
We need to adopt sustainable food systems that provide healthy and nutritious food while also preserving the environment and biodiversity.
Prolife is committed to environmental sustainability and the well-being of all living beings on the planet; this is why a conscious choice has been made. Prolife recipes include raw materials originally intended for human consumption; these are materials that, for commercial reasons—often purely aesthetic—have not been used in human food.
This is the case, for example, with rice: the Italian food market accepts only grains that meet certain strict aesthetic criteria such as size, integrity, and luster; the others are included in Prolife foods because their nutritional value is exactly the same. The same applies to meat.
