Prolife Adult Salmon and Rice for Adult Cats

Prolife foods, such as Prolife LifeStyle Adult with Salmon and Rice, follow Nutrigenomics studies.

• Nutrigenomics.

Every time we eat, food transforms, yields its nutrients to the body, makes contact with cells, gets into the bloodstream, and comes to interact intimately with genes.

This is the miracle of nutrition, which is renewed and repeated in a primordial rite, universal and yet strictly personal, because it occurs in a way that is entirely unique to each living being.

This simple insight is the basis of Nutrigenomics, a new science insofar as it is grounded in the primordial Nature of each organism, which aims to construct a "nutritional garment" tailored to each subject. For Nutrigenomics, whose philosophy Prolife now meets and espouses, there is no such thing as the best food as much as the best food for the specific needs of the individual organism.

• All the benefits of fresh meat

If a complex food is not digested, it cannot be absorbed, ends up in the feces and does not affect any organic district.

Those contained in Prolife cat and dog foods are meats and fish originally intended for human consumption that for commercial reasons have been used in pet food. These are parts that, for various reasons, including trends dictated by the market and people's eating habits, remain outside the human food chain despite possessing excellent quality characteristics. As these raw materials enter the pet food production plant, in accordance with current regulations, they vary in their intended use.

The best raw materials, meat and fish, have been chosen to bring the best to our pets' bowls, combining quality and nature

• Human Grade raw materials and eco-sustainability

A sustainability revolution is needed now more than at any other time in history, while theincrease in productivity is matched by a drastic reduction in demand due to global population decline (OECD-FAO Annual Report, 2017). Continued productivity improvements in the sector, thanks to technologies used in agriculture and livestock farming, as well as extensive practice, are some of the factors that have led to these inequalities. Misallocated resources, while soil, forests, water, air quality and biodiversity continue to degrade.

We need to adopt sustainable food systems that provide healthy and nutritious food while also preserving the environment and biodiversity.

Prolife is as sensitive to the issue of environmental sustainability as to the well-being of the creatures that inhabit the Planet, so a conscious choice was made. Included in Prolife recipes are raw materials originally intended for human consumption; these are raw materials that for commercial reasons, often even purely aesthetic, have not been used in human food.

This is the case, for example, with rice: the Italian food market only accepts grains that meet certain, strict aesthetic parameters such as size, integrity and brilliance of the grain; the others are included in Prolife foods because their nutritional value is perfectly identical. The same applies to meats.